![]() ![]() “It was somewhere in the 30% to 40% range already at that time. But, by the time that first round of additional language versions launched, the international user base was already substantial. Dropbox started in 2007, and the product was not localized into any additional languages beyond English until 2011. ![]() Whether or not organic international growth might happen for a given product depends on the demographics of its user base and how connected they themselves are across borders, Wang says. In an interconnected world, a company that’s already spreading virally from person to person even before any intentional international strategy will begin its international growth on its own. Wang had worked on international efforts at previous companies, but saw a unique spark of momentum in Dropbox from his first days there. We recently spoke to ChenLi Wang, who oversaw international expansion as head of the company’s product and business operations teams, about frameworks for international growth, which countries and what timing, deciding on your first international outpost, some unexpected benefits of international, and its biggest risks. In the past year and a half, Dropbox finalized key distribution partnerships with Softbank, Vodafone, Telmex and other partners that help carry it into new geo-linguistic markets (as well as onto different platforms). The second driver behind Dropbox’s growth to hit the 500 million user milestone is something that’s less visible many of its core users.Īs of this year, 75% of Dropbox’s users are now outside of the U.S. The first, Dropbox’ freemium model based on word-of-mouth referrals, is something that most of us have experienced if we count ourselves among the company’s 500 million users. There have been two pillars to growth at Dropbox. ![]() ![]() Special thanks to Chenli Wang for his participation in this post. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |